First of all, i would like this discuss what is this topic mean. Going Viral mean some of the content is become hot and famous. There are a lot of people discuss or talk about it but it also determine by location. Some of the content is going viral in certain country only, not in the whole world. Maybe in this stage, some of you still not really get what i am talking about. Let me use a real life video which is going viral to explain it in a more detail way.
The video that i am using is the Music Video (MV) which named "Sugar" from Maroon 5. (I will providing this MV link at the bottom of this blog, you guys can click on it if you guys have not watch it yet) It is the new song released by them on January 2015. Why it is consider as going viral ? The first reason is it hit the 51 million of view in half year. From the number of view, you cannot deny that it is going viral. This is the most powerful evidence to prove that it is gong viral as this is the number that you can see. Maybe you will claim that it take a longer time to hit the view, but when you look at the likes bar, it is more than 2 million people like the video and there is only 86k people dislike it.
The likes bar show the number of likes and dislikes
The second reason that i think this MV is going viral is because of the news value, prominence. Maroon 5 is an American pop rock band that originated from Los Angeles, California.They have several songs that ever be the number-one single on the Billboard Hot 100 such as Move like Jagger and Make me Wonder. This can prove that they are really famous and successful celebrities that can gain people attention easily with their own name. They have a lot of fans and naturally as a fans, you will watch the new MV that released by your idol. (Personally think that the lead vocal, Adam Levine is too HOT and some of view may come from here but this is not the main point)
Fans is taking photo with them on the road (Prove how famous are them)
Next, their MV is going viral is because they are using the human interest that involved a strong emotions. People always like to share about the thing that contain a lot of emotion which can touch their heart and surprise them. As for this MV, Maroon 5 did something that is really special and touching which is they went other people wedding and present the song to the bride and groom. The most interesting and important part is those bride and groom do not even expect it as normal people like us also would not expect this would happen in our wedding. They present this song and use it as a way to wish the bride and groom because this song means that a guy cannot live without his love one. The surprise that they gave is really unexpected and unusual thing that would happen in life. Hence, with this unexpected surprise, the video is going viral.
Maroon 5 gave them a shock as this is too unexpected
Moreover, one of the reason why the MV is going viral is the response of the people in it. When you watch the MV, you can see there is the original response of the guests had. From the response of the guest, bride and groom, you can know that it is a real surprise that Maroon 5 gave them instead of like other content of MV which had arranged before shooting. This natural response boost up the excited feeling that audience would have, as nowadays, most of the audience like to watch those content which is without arrangement as this is REAL thing happen in life. They would feel the celebrities is CLOSER with them and they will really appear in their life.
The natural respond of the guest, bride and groom before they know the surprise
After they knew it, they are really happy
Got a chance to get CLOSER with the celebrity
In conclusion, there are lots of the reason why a content will being viral. The reason that i gave on above is just a several reasons based on the video that i choose. Hope you guys enjoy reading it and can click the link here to find out the MV of "Sugar" on Youtube!!
https://www.youtube.com/watch?v=09R8_2nJtjg
Bye and thanks for reading it !! Stay tune for my next updated blog!!
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