Nowadays, there is a lot of company use the mobile app as a company linked app. Facebook is one of the common company link app and the company that had use this app as a company link app is Charles & Keith. I believe that most of you know what Facebook is but i still give an introduction on it so that you guys can know about it clearly.
Facebook is a social networking website that makes it easy for user to connect and share with their family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world's largest social network, with more than 1 billion users worldwide.
From my opinion, Charles & Keith is using this mobile app, Facebook as a company linked app is because of the several reason. The first reason is Facebook is reachability. As i mentioned before, there are over 1 billion of Facebook users in worldwide. Hence, in order to gain more sale from all over the world, Charles & Keith is using Facebook to reach the audience form all over the world. Facebook can help them spread their visibility to the people around the world. There is still some of the country that don not have the store such as Australia and USA as most of the store that they had are in Asian country. By using Facebook, they can reach the audience from western country and they do provide the shipping service to those country. This shown that they successfully use Facebook to reach the audience from western country and make sales.
Charles & Keith do provided the shipping service to USA and Australia.
The second reason that they are using Facebook as company linked app is Facebook can help them to update the audience with the recent news such as sales, new products or new store. The audience will just need to like the Facebook page of Charles & Keith then can follow then new that they have updated. For example, there is the Raya sales in this coming month for Charles & Keith, they can post the news on Facebook and state out which region's store have the sales. Once the audience saw it, they can know it in the very short time and maybe they can share it with their friends with the function of sharing in Facebook. This can make the news spreading speed faster than having the traditional advertisement on the billboard or newspaper. After they saw the news on Facebook, they can direct click in to the company profile link that provided in Facebook to find out more about the certain event or sales.
Charles & Keith inform the customers about their new store opening through Facebook.
Charles & Keith informed customers about their sales and event
The third reason is with the present of Facebook, Charles & Keith can direct have the interaction with the audience. For instance, after the audience saw the news that posted on the Charles & Keith page, they can direct comment about their question below the post and the person in-charge for this page will give the response immediately. As we are in 21st century nowadays, there are more and more consumers will made the complain once they encounter some dissatisfaction on the certain issues of the brand because they have more knowledge on it. They will direct make the complain on the Facebook page of the brand and in this circumstance, the person in-charge can handle it through Facebook on the very first time. With this way, both side of consumers and the company can handle this issues in a more shorter time and effective as they can direct communication through Facebook page instead of last time, need to make the complain in the store.
Charles & Keith response to the customers about their complain.
Last but not least, they can use Facebook as a channel to do the research about marketing. Like for example, there will have the audience that required them to open the store in their own country so that they can buy the product direct in the store. With the information that provided by the audience, the company can evaluate it and do the decision of expanding the market of the company.
Customers require Charles & Keith to have the store in their country.
In a nutshell, there are a lot of reason that a company want to use a company linked app as it is really app too convenient and bring a lot of benefit to the company. So the reason above is from my own opinion and i hope it will give you guys some information on this topic. Thanks for reading and please stay tune for my next blog.
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