Steps of New Media Planning
Step 1: A capable team
In this step, a capable team which every member in the team can cooperate with each other well need to be form . This can ensure that the team can work in a comfortable situation and produce the best work. This team can be choose form the in house Public Relations Practitioners (PRP) or hire the external PRP.
Step 2: Analysis the company and the product
In this step, it is a must to do a research on client company and their product in order to come out a best new media plan for them. First of all, the new media platforms that had been use by client company and the way that they use it must be identify. This can avoid repeating the same new media plan that they had before. Second, the internal and external stakeholders of the company needed to be know in order to know the impact that the new media plan will be occurs to them. Third, the new media plan that the company is having now needed to be evaluate to know the effectiveness of it. This can help the team to know that whether the previous new media plan style is work or not and they can choose to remain or eliminate it. Lastly, doing SWOT analysis is a must in this step. SWOT is stand fro strength, weakness, opportunity and threats. This analysis can help the team to understand clearly about the situation of the company have in this current stage.
Step 3: New media planning
This is a step to form the new media plan in a hard copy. A new media objective must be set before the team need to do other thing. This can help them to always get on the right track while having the mew media plan for the company. After that, select the new media platform that the team want to use in this new media plan. This selection need to be justify in order to know the effect of each new media platform will bring to the company. Next, the new media strategies need to be propose to the internal and external stakeholders. This step is use to let the stakeholders know about what is changes that the team going to do on the company. Gantt Chart or a year long calendar needed to listed out in order to guide the team in doing their work in a proper timing. A mock or demonstration on the new media plan need to be carry out to test the effectiveness of the new media plan. Lastly, evaluation and measure methods needed to be develop. This is aim to know whether this new media plan is consider as success or not.
In conclusion, a good new media plan must always reach the objective that had been set in the very first time and it must be always follow the steps and elements in new media planning in order to reduce the flawless that might be have and increase the level of successful.
Thanks for spending the time in reading this, hope it provide you some of the information in new media planning.
No comments:
Post a Comment