The first criteria of a good spokesperson is having a large number of followers in social media such as Facebook, Instagram, Twitter and etc. This is because with the large number of followers on social media, the message can be spread to a lot of people.
The second criteria is that the spokesperson must always update his or her social media page with different type of content. Some maybe is about their working, food or fashion. The spokesperson also need to post the post about the promoting product but not every time, with some of the others interesting content post can attract more people.
Besides, the spokesperson should have a solid reputation. Reputation of a person can affect the image that others having towards him or her. People will tend to believe the words of a person that is having a good reputation as compare to those who do not have the reputation. The person who usually have the reputation is the one who have the good image.
Moreover, the spokesperson must be credible and knowledgeable. This is because impossible as a spokesperson, he or she should be able to answer the question about the product from the followers or audience. Hence, the spokesperson should be knowledgeable and credible so that he or she can answer the question and people will believe the information.
Last but not least, the spokesperson should be relevant to the product that they are endorsing. This sis because spokesperson who is relevant with the endorsed product will gain more credibility from the audience as they will feel that the spokesperson is really using it. For example, it does not make sense at all if Dato Lee Chong Wei is endorsing about the female skin care product as he is a male and that product is targeted for the female audience.
In my opinion, the company that is having a suitable online spokesperson for their product is Samsung. They are having Dato Lee Chong Wei as their spokesperson. He is having a large number of followers on the social media which is about 754K. He always update his Facebook page with the situation of having the competition as well as his family and he is also relevant to this Samsung product, S6 edge. As a person who live in 21th century, smartphone is needed by everyone especially celebrity, Dato Lee Chong Wei can use it to settle his work and having interaction with his followers online. Besides, this is also because he always need to have the competition in other country so he have lesser time to get along with his wife and son. Hence, with the help of S6 edge, he can web cam with his family when he is off to competition in other country.
Dato Lee Chong Wei is endorsing S6 edge on Facebook.
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