Steps and Elements in New Media Planning

Hi everyone, i am here to update by blog with the title of new media planning. in this blog, i will discuss about the steps and elements in new media planning.

Steps of New Media Planning 

Step 1: A capable team 

In this step, a capable team which every member in the team can cooperate with each other well need to be form . This can ensure that the team can work in a comfortable situation and produce the best work. This team can be choose form the in house Public Relations Practitioners (PRP) or hire the external PRP.

Step 2: Analysis the company and the product 

In this step, it is a must to do a research on client company and their product in order to come out a best new media plan for them. First of all, the new media platforms that had been use by client company and the way that they use it must be identify. This can avoid repeating the same new media plan that they had before. Second, the internal and external stakeholders of the company needed to be know in order to know the impact that the new media plan will be occurs to them. Third, the new media plan that the company is having now needed to be evaluate to know the effectiveness of it. This can help the team to know that whether the previous new media plan style is work or not and they can choose to remain or eliminate it. Lastly, doing SWOT analysis is a must in this step. SWOT is stand fro strength, weakness, opportunity and threats. This analysis can help the team to understand clearly about the situation of the company have in this current stage. 

Step 3: New media planning 

This is a step to form the new media plan in a hard copy. A new media objective must be set before the team need to do other thing. This can help them to always get on the right track while having the mew media plan for the company. After that, select the new media platform that the team want to use in this new media plan. This selection need to be justify in order to know the effect of each new media platform will bring to the company. Next, the new media strategies need to be propose to the internal and external stakeholders. This step is use to let the stakeholders know about what is changes that the team going to do on the company. Gantt Chart or a year long calendar needed to listed out in order to guide the team in doing their work in a proper timing. A mock or demonstration on the new media plan need to be carry out to test the effectiveness of the new media plan. Lastly, evaluation and measure methods needed to be develop. This is aim to know whether this new media plan is consider as success or not. 

In conclusion, a good new media plan must always reach the objective that had been set in the very first time and it must be always follow the steps and elements in new media planning in order to reduce the flawless that might be have and increase the level of successful.

Thanks for spending the time in reading this, hope it provide you some of the information in new media planning.  

Handling Online Feedback, Reviews and Dissatisfaction

Hi, everyone, i am here to update my blog with the negative online feedback issue, i will provided a case of a company that encountered the dissatisfaction of the customers through online and how they handled it.

A shopper who named as Su Yuen Hsiang had made a complain about the service of the lift in Paradigm mall in a polite way. Paradigm mall had leaved a comment which state that they are looking into it.

After that, there is another fella, Freddie Toh comment "Again looking" which has show that he is not satisfied with the response that Paradigm mall had gave. Paradigm mall had did a worst response when they leaved the comment showing that they are unhappy with Freddie's comment. Paradigm mall stated that they do not know magic and cannot change the thing in a very short time as well as Paradigm mall still stated that they will hire Freddie if he know magic. This response is a impolite response and this should not happen in a social media page which establish is aim to build a good company's image and relationship between customers and them. There are a lot of comments that are lack of manners come out from Paradigm mall and Freddie. This social media disaster case had gone viral after Paradigm mall gave this kind of reaction. From the photo, we can see that Paradigm mall gave the reaction in a very short time and the comments are showing the emotion of the person. Showing personal emotion in the company's facebook page comment should be avoid as this will drive the anger of the particular customers.

However, the management of the mall was able to turn this whole mess around into positive publicity after issuing a public apology on their Facebook Page and hiring magicians to perform in the mall. I think Paradigm did manage this bad situation in a very good way. First of all, they apologizes. This is the most important thing as they show that they took the responsibility on this issue and this definitely had comfort the customers. Moreover, they also hire the magicians to perform in the mall. This show that they know that things cannot be settle by just showing a apologize. Hence, they do not ignore or escape the topic that they had in the comment, "magician". They solve this in a win-win situation by hiring the magicians to perform in the mall. Overall, they show their sincerity in solving this problem. In conclusion, they did a quite good job in it as customers can feel their sincerity in apologizing and handling the negative feedback.

Thanks for reading my blog, stay tuned for the next one !

Online Spokesperson

Hi everyone, today i am going to update my blog with the topic of online spokesperson. In this blog, i will discuss about what is the criteria of being a good online spokesperson and state a real life example of the company is having a suitable spokesperson.

The first criteria of a good spokesperson is having a large number of followers in social media such as Facebook, Instagram, Twitter and etc. This is because with the large number of followers on social media, the message can be spread to a lot of people.

The second criteria is that the spokesperson must always update his or her social media page with different type of content. Some maybe is about their working, food or fashion. The spokesperson also need to post the post about the promoting product but not every time, with some of the others interesting content post can attract more people.

Besides, the spokesperson should have a solid reputation. Reputation of a person can affect the image that others having towards him or her. People will tend to believe the words of a person that is having a good reputation as compare to those who do not have the reputation. The person who usually have the reputation is the one who have the good image.

Moreover, the spokesperson must be credible and knowledgeable. This is because impossible as a spokesperson, he or she should be able to answer the question about the product from the followers or audience. Hence, the spokesperson should be knowledgeable and credible so that he or she can answer the question and people will believe the information.

Last but not least, the spokesperson should be relevant to the product that they are endorsing. This sis because spokesperson who is relevant with the endorsed product will gain more credibility from the audience as they will feel that the spokesperson is really using it. For example, it does not make sense at all if Dato Lee Chong Wei is endorsing about the female skin care product as he is a male and that product is targeted for the female audience.

In my opinion, the company that is having a suitable online spokesperson for their product is Samsung. They are having Dato Lee Chong Wei as their spokesperson. He is having a large number of followers on the social media which is about 754K. He always update his Facebook page with the situation of having the competition as well as his family and he is also relevant to this Samsung product, S6 edge. As a person who live in 21th century, smartphone is needed by everyone especially celebrity, Dato Lee Chong Wei can use it to settle his work and having interaction with his followers online. Besides, this is also because he always need to have the competition in other country so he have lesser time to get along with his wife and son. Hence, with the help of S6 edge, he can web cam with his family when he is off to competition in other country.

Dato Lee Chong Wei is endorsing S6 edge on Facebook. 

Policies for New Media

Hi everyone, i am here again to update my blog with this week topic, Policies for New Media. 

Nowadays, there are a lot of company using the social media to communicate with their customers due to the advanced technology that we have now and it actually help the company to get closer with the consumers. It is really important for a company to have the policies in social media response as the message that being published on social media nowadays can getting viral in a very short time. Here i am going to explain the importance of having policies in social media response and how it can effectively used by organisations by giving the real life examples. 

 

First of all, the importance of having the policy in social media response is risk management. With the social media response policies, the company can lower down the chances for them to get in a risk. This is because of the policy, identify the members who response to the post can offer a hedge against confidential information getting leaked or liability if inappropriate material is posted by an employee during work hours. With the identifying member this policy, the company can easily track the identity of the employee who are replying to the comment or posting a status. This condition may happen in those big company which having several employee to response in social media as they need to monitoring their social media page more often. Besides, with the name stated, customers can feel that we they really getting a feedback from the company. In this example, who can see that the employee is state her name. 

 The employee is replied the comment by stating the her name 

Second, having the policy in social media response can maintain the reputation of the company. This is with the policy, there is lesser chance to have inappropriate conversation with the customers. The policy such as time management for monitoring the page, language that the work used and direct the customers to a private chat or discuss offline. The best response is a response that give to the customers in a shorter time, using a polite language and solve the problem in a private chat or offline. This can ensure the customers get their solution and being treated in a polite way. In the example that i provided below, you guys can see that the company response in just 20 minutes after the customers posted it with the polite language and willing to solve the problem in a private chat with the customers. 

Example of the social response from KLM

Last but not least, the most important part of having the policy in social media response is prevent the loss of business. The policy of setting the communication system which is the social media page need to be open or closed can help in this point. This is because there are a lot of "haters" nowadays who would just open a social media account to spread the rumors by posting the status on the company page. Hence, by using this policy, the customers can complain with the company in a private chat and this would not damage the company image. Besides, with all the policy that i stated out in this blog can maintain loyalty of the customers to the company and this can prevent the loss of business 

In conclusion, it is really important to have the policy being set up for a company in the social media response. Thanks and it is all about my own opinion in this topic. Please stay tune for my next blog. 

Mobile App

Hi everyone, i am updating my blog again and the topic that i want to talk about for this week is mobile app. there are several type of mobile app nowadays such as entertainment app, browser app and etc. The mobile app that i want to discuss about is Facebook which fall under the social media app category.
Nowadays, there is a lot of company use the mobile app as a company linked app. Facebook is one of the common company link app and the company that had use this app as a company link app is Charles & Keith. I believe that most of you know what Facebook is but i still give an introduction on it so that you guys can know about it clearly.
Facebook is a social networking website that makes it easy for user to connect and share with their family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world's largest social network, with more than 1 billion users worldwide.  
From my opinion, Charles & Keith is using this mobile app, Facebook as a company linked app is because of the several reason. The first reason is Facebook is reachability. As i mentioned before, there are over 1 billion of Facebook users in worldwide. Hence, in order to gain more sale from all over the world, Charles & Keith is using Facebook to reach the audience form all over the world. Facebook can help them spread their visibility to the people around the world. There is still some of the country that don not have the store such as Australia and USA as most of the store that they had are in Asian country. By using Facebook, they can reach the audience from western country and they do provide the shipping service to those country. This shown that they successfully use Facebook to reach the audience from western country and make sales. 

Charles & Keith do provided the shipping service to USA and Australia.

The second reason that they are using Facebook as company linked app is Facebook can help them to update the audience with the recent news such as sales, new products or new store. The audience will just need to like the Facebook page of Charles & Keith then can follow then new that they have updated. For example, there is the Raya sales in this coming month for Charles & Keith, they can post the news on Facebook and state out which region's store have the sales. Once the audience saw it, they can know it in the very short time and maybe they can share it with their friends with the function of sharing in Facebook. This can make the news spreading speed faster than having the traditional advertisement on the billboard or newspaper. After they saw the news on Facebook, they can direct click in to the company profile link that provided in Facebook to find out more about the certain event or sales. 

Charles & Keith inform the customers about their new store opening through Facebook.

Charles & Keith informed customers about their sales and event 

The third reason is with the present of Facebook, Charles & Keith can direct have the interaction with the audience. For instance, after the audience saw the news that posted on the Charles & Keith page, they can direct comment about their question below the post and the person in-charge for this page will give the response immediately. As we are in 21st century nowadays, there are more and more consumers will made the complain once they encounter some dissatisfaction on the certain issues of the brand because they have more knowledge on it. They will direct make the complain on the Facebook page of the brand and in this circumstance, the person in-charge can handle it through Facebook on the very first time. With this way, both side of consumers and the company can handle this issues in a more shorter time and effective as they can direct communication through Facebook page instead of last time, need to make the complain in the store. 

Charles & Keith response to the customers about their complain. 

Last but not least, they can use Facebook as a channel to do the research about marketing. Like for example, there will have the audience that required them to open the store in their own country so that they can buy the product direct in the store. With the information that provided by the audience, the company can evaluate it and do the decision of expanding the market of the company.

Customers require Charles & Keith to have the store in their country.

In a nutshell, there are a lot of reason that a company want to use a company linked app as it is really app too convenient and bring a lot of benefit to the company. So the reason above is from my own opinion and i hope it will give you guys some information on this topic. Thanks for reading and please stay tune for my next blog. 

Going Viral

Hi, boys and girls, this week i am going to update my blog with the topic of Going Viral.

First of all, i would like this discuss what is this topic mean. Going Viral mean some of the content is become hot and famous. There are a lot of people discuss or talk about it but it also determine by location. Some of the content is going viral in certain country only, not in the whole world. Maybe in this stage, some of you still not really get what i am talking about. Let me use a real life video which is going viral to explain it in a more detail way.

The video that i am using is the Music Video (MV) which named "Sugar" from Maroon 5. (I will providing this MV link at the bottom of this blog, you guys can click on it if you guys have not watch it yet) It is the new song released by them on January 2015. Why it is consider as going viral ? The first reason is it hit the 51 million of view in half year. From the number of view, you cannot deny that it is going viral. This is the most powerful evidence to prove that it is gong viral as this is the number that you can see. Maybe you will claim that it take a longer time to hit the view, but when you look at the likes bar, it is more than 2 million people like the video and there is only 86k people dislike it.

The likes bar show the number of likes and dislikes 

The second reason that i think this MV is going viral is because of the news value, prominence. Maroon 5 is an American pop rock band that originated from Los Angeles, California.They have several songs that ever be the number-one single on the Billboard Hot 100 such as Move like Jagger and Make me Wonder. This can prove that they are really famous and successful celebrities that can gain people attention easily with their own name. They have a lot of fans and naturally as a fans, you will watch the new MV that released by your idol. (Personally think that the lead vocal, Adam Levine is too HOT and some of view may come from here but this is not the main point)

Fans is taking photo with them on the road (Prove how famous are them)

Next, their MV is going viral is because they are using the human interest that involved a strong emotions. People always like to share about the thing that contain a lot of emotion which can touch their heart and surprise them. As for this MV, Maroon 5 did something that is really special and touching which is they went other people wedding and present the song to the bride and groom. The most interesting and important part is those bride and groom do not even expect it as normal people like us also would not expect this would happen in our wedding. They present this song and use it as a way to wish the bride and groom because this song means that a guy cannot live without his love one. The surprise that they gave is really unexpected and unusual thing that would happen in life. Hence, with this unexpected surprise, the video is going viral. 

Maroon 5 gave them a shock as this is too unexpected 

Moreover, one of the reason why the MV is going viral is the response of the people in it. When you watch the MV, you can see there is the original response of the guests had. From the response of the guest, bride and groom, you can know that it is a real surprise that Maroon 5 gave them instead of like other content of MV which had arranged before shooting. This natural response boost up the excited feeling that audience would have, as nowadays, most of the audience like to watch those content which is without arrangement as this is REAL thing happen in life. They would feel the celebrities is CLOSER with them and they will really appear in their life. 

The natural respond of the guest, bride and groom before they know the surprise

After they knew it, they are really happy 

Got a chance to get CLOSER with the celebrity 

Last but not least, this MV is a musical quality video. Actually music is a easier way for a content to go viral, as long as the song is nice, there will be more chances for people to share the video. The platform is another important reason for this topic, as this MV is published on Youtube, which is a famous platform for all kind of video and it is really convenient platform. The audience can share the MV to blogger, Facebook, twitter and other social media through it. 

In conclusion, there are lots of the reason why a content will being viral. The reason that i gave on above is just a several reasons based on the video that i choose. Hope you guys enjoy reading it and can click the link here to find out the MV of "Sugar" on Youtube!!
https://www.youtube.com/watch?v=09R8_2nJtjg 
Bye and thanks for reading it !! Stay tune for my next updated blog!!  

New roles of new media communication

check out my audio clip here :